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	<title>Partners in Productivity</title>
	<link>http://www.partnersinproductivity.com</link>
	<description>sales and marketing enablement, and clean energy advocate blog</description>
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		<title>Differentiate to Create a Better Outcome</title>
		<description><![CDATA[Remember in the early dark days when sales training courses focused on overcoming ‘objections’ and the mode was ‘never met an objection I didn’t like’?  Back then I was part of an organization that focused on creating business results for our customers.  Industry marketing was closely tied to sales, training….and customers.   We had a very [...]]]></description>
		<link>http://www.partnersinproductivity.com/2011/03/17/differentiate-to-create-a-better-outcome/</link>
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		<title>The Muscle Memory of Change</title>
		<description><![CDATA[Change is hard; even if you want to change.  For example, cross your arms the way you normally do.  Now try crossing them the opposite way.  It’s unclear where you put your right hand, then your left. It’s uncomfortable and you have to think about it.   It’s a simple action that you do every day, [...]]]></description>
		<link>http://www.partnersinproductivity.com/2011/02/18/the-muscle-memory-of-change/</link>
			</item>
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		<title>Sales Enablement: The Reality of Complexity</title>
		<description><![CDATA[Over coffee with a friend yesterday, Lore recounted how she had just landed an executive level sales enablement position at a global mid-sized software firm.  She said it was exhilarating, yet exhausting, as in one day she interviewed with 8 people from different organizations across the company.  She intensely prepared questions for and from marketing, [...]]]></description>
		<link>http://www.partnersinproductivity.com/2011/02/08/sales-enablement-the-reality-of-complexity/</link>
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