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	<description>sales and marketing enablement, and clean energy advocate blog</description>
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		<title>My Top Take-Aways: Forrester Sales Enablement Forum</title>
		<link>http://www.partnersinproductivity.com/2012/04/27/my-top-take-aways/</link>
		<comments>http://www.partnersinproductivity.com/2012/04/27/my-top-take-aways/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 20:00:17 +0000</pubDate>
		<dc:creator>Vanessa</dc:creator>
				<category><![CDATA[Sales & Marketing Blog]]></category>

		<guid isPermaLink="false">http://www.partnersinproductivity.com/?p=382</guid>
		<description><![CDATA[The energy was palpable among the 250 sales enablement professionals at the start of the Forrester Technology Sales Enablement Forum 2012 &#8212; then Brad Holmes, VP, Practice Leader, Sales Enablement and Technology Marketing, Forrester took off his jacket, and then his shirt &#8212; to reveal his Sales Enablement HERO tee shirt.  He fortunately stopped there, but [...]]]></description>
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		<title>Start With Your Customer&#8217;s Customer</title>
		<link>http://www.partnersinproductivity.com/2012/04/26/start-with-your-customers-customer/</link>
		<comments>http://www.partnersinproductivity.com/2012/04/26/start-with-your-customers-customer/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 20:05:53 +0000</pubDate>
		<dc:creator>Vanessa</dc:creator>
				<category><![CDATA[Sales & Marketing Blog]]></category>

		<guid isPermaLink="false">http://www.partnersinproductivity.com/?p=388</guid>
		<description><![CDATA[Many people ask: Where do I start my sales enablement initiatives?  Given all there is to do, how do I prioritize?  I need other people and organizations to be successful, how do I get them &#8212; and keep them engaged?  How do I communicate and sell the sales enablement vision to effectively manage the change [...]]]></description>
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		<title>Moving From ‘Go-To-Market’ to ‘Go-To-Customer’</title>
		<link>http://www.partnersinproductivity.com/2012/04/25/moving-from-%e2%80%98go-to-market%e2%80%99-to-%e2%80%98go-to-customer%e2%80%99/</link>
		<comments>http://www.partnersinproductivity.com/2012/04/25/moving-from-%e2%80%98go-to-market%e2%80%99-to-%e2%80%98go-to-customer%e2%80%99/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 20:35:26 +0000</pubDate>
		<dc:creator>Vanessa</dc:creator>
				<category><![CDATA[Sales & Marketing Blog]]></category>

		<guid isPermaLink="false">http://www.partnersinproductivity.com/?p=401</guid>
		<description><![CDATA[Just substituting the word ‘customer’ for the word ‘marketing’ could seem to be a superficial move, but in fact it is a fundamental change in strategy as was highlighted at the Forrester Technology Sales Enablement Forum 2012.  Remember ‘One To One’ marketing?  The idea of GTC isn’t new – Don Peppers and Martha Rogers coined [...]]]></description>
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